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Although AI and ML have not reached the level of sophistication shown in sci-fi movies like Eagle Eye (2008) or 2001: A Space Odyssey (1968), it has deeply penetrated and heavily impacted several industries. These fields and industries include IT, Science and Technology, Health care, marketing, security and defense, waste management, and more.
Marketing is an art. At BrainerHub – Custom software development Company, we all know that machines are not so good at art (not yet, at least). However, AI has proven its mettle in the field of digital marketing by revolutionizing the whole approach.
Although AI is not so good at the foundational aspects of digital marketing, such as storytelling and appealing to human emotions, it excels in human capabilities in other aspects like data analysis and pattern recognition. AI can understand customer journeys in a more analytical and data-based manner, which a human cannot, making it highly useful for creating successful strategies. AI has already become an important part of digital marketing, and its significance will only rise from this point onwards.
In this article, we will explore how AI is transforming digital marketing and what it holds for the future of the field.
Delivering Enhanced Customer Experience:
One of the first things that artificial intelligence has been able to do in digital marketing is to provide data-driven insights for better customer experience. AI helps marketing specialists understand each step of a customer’s journey in a more elaborate and analytical fashion, helping them devise strategies and formulas to implement their understanding into real-world scenarios. A better understanding of customer behavior, market directions, shifting patterns, and demands also helps predict future trends and captivate the customers.
Data is the best way to get into customers’ minds and understand what drives their purchases. AI helps digital marketers decipher data and formulate pathways that facilitate purchases and enhance the experience.
Operational Automation
No matter how long you have been into digital marketing, there are always a few things that seem tedious and boring. But not anymore; AI can perform all the tedious, repetitive, and boring tasks without ever compromising quality and consistency.
Whether it is marketing emails or SMS, AI-based models can help you automate these processes and target your desired audience. These AI-based marketing models have become considerably smarter; they comprehend marketing funnels and can even help you execute campaigns as prescribed. It is a great leap in digital marketing that has improved the consistency and ROI of marketing endeavors.
A more Personalization Approach
I have been in marketing long enough to understand the critical importance of personalization.
If someone asks me what, in my opinion, is the best element of an effective marketing campaign, my answer will be personalization.
The importance of personalization in digital marketing cannot be overstated.
People like to work and deal with businesses that value them as individuals. The more you make a person seen and valued as a human being, not a sales number, the better ROI your marketing endeavors gather. Customers recognize and appreciate your efforts when you make them feel special. Marketing personalization is all about crafting strategies that make customers feel that businesses are reaching out to them personally.
However, it is not as simple as it sounds. When crafting a campaign targeted toward thousands of people, personalization does not seem feasible anymore.
But what if you had a smart tool that could make small tweaks and altercations to customize the campaign for each individual according to his taste?
Yes, that is exactly what AI can help you with. It will help you create and deploy strategies based on data gathered from each targeted individual. The more data you provide, the more personalized campaign AI creates, helping you develop the best approach to reach people and boost ROI.
Elimination of Human Error
No matter how careful, experienced, and intelligent we are, our human capabilities are constricted by certain intellectual and physical limitations. Humans are generally good at pattern recognition but helpless when the influx of data is in gigabytes and terabytes. Our brain cannot comprehend the scale of that type of data, let alone analyze it. Furthermore, our analysis is vulnerable to human bias. We can never be completely objective.
All these limiting factors lead to errors that can accumulate over time, creating disastrous consequences and loss of time and
resources.
On the other hand, AI is free of such limitations, bias, and intellectual condiments. Therefore, it makes an excellent digital marketing partner. It helps analyze tons of data without any prejudice and filters out the trends, patterns, and results we require. Moreover, it also helps us identify and eliminate other common human mistakes, such as keyword identification and inconsistent branding.
Conclusion
Eventually, it is not about who does what and who does it better. It is about the achievement of goals and targets. It is about creating a collaborative environment where the human mind and AI can generate the best possible strategies for maximum output. From saving time and resources to personalization and error reduction, AI can do a lot of things better than humans. However, it cannot do it without human intervention.
AI is here to stay and will continue transforming our conventional approaches, but it cannot replace what humans have to offer (not yet).
Author Name: Nitesh Savaniya
Bio: Seasoned Digital Marketer with 12 plus years of experience with expertise in SEO and content marketing.
